Author? |? He Yan
Source?
Source?
People need to be baptized with hardship on the road to maturity, and companies need to hone their will as they transform into powerful players. "
The new car-making forces, all the trials and tribulations are a must, and perhaps another kind of wealth.
In the new energy vehicle market, Tesla used 15 years to end its money-burning mode to achieve profitability, and Azalea was founded 6 years ago to realize a positive gross profit margin.
Meanwhile, Tesla and Azalea's market value has risen wildly in the midst of skepticism, and they have also gained reputation and recognition.
In August this year, Evergrande New Energy launched 6 cars, which is very rare in the new energy automobile market, showing the strength and determination of Evergrande.
On November 12, Evergrande Automobile's two production bases in Shanghai and Guangzhou fully launched the trial production debugging, and the mass production was further accelerated, showing Evergrande's perseverance and fortitude.
With the completion of the production bases, Evergrande Auto will also synchronize the development of 14 new models.
According to the planning, the first phase capacity of Evergrande Automobile's Shanghai and Guangzhou bases is 100,000 vehicles per year, the total planned capacity in 3~5 years is 1 million vehicles per year, and the total planned capacity in 10~15 years is 5 million vehicles per year.
Such Evergrande speed let the outside world exclaimed, but also let a lot of people hold a skeptical view. Skeptics believe that building cars has never been easy, and it is even more difficult for Evergrande, a crossover.
The fact is also true that, as a cross-border "layman", Evergrande just stepped into the automotive field, on the one hand, there is no experience in car manufacturing; on the other hand, there is no core technology, Xu Jiayin even laughed at himself at that time is indeed "penniless".
Is it true that Evergrande makes cars? Evergrande in the end can not build a real car? The best way to respond to these doubts is to fight back with action.
Breaking the routine
On Dec. 8, Evergrande Board Chairman Hui Kayan reviewed the interior of Hengchi 1 downstairs at Evergrande headquarters.
As the world's first pure-electric flagship D-segment sedan, Hengchi 1 is ready in just four months, and Evergrande's strength should not be underestimated.
In the Hengchi 1 Road Run video, the Hengchi 1 model completely restores the design of the Hengchi 1 conceptual drawings, and the body color, detail design, and even including the electronic mirrors, are all consistent with those shown in the conceptual drawings.
The interior of the Hengchi 1 is a change from the plastic feeling that appears in some of the new forces to build a car, and adopts the astronautical cockpit design concept, the flagship intelligent cabin, 18-way adjustable multi-functional massage seats, the super-vision full-size glass dome, and even the sound system is a luxury car royal treasure of the United Kingdom, and every detail highlights the luxury style.
The front row is equipped with the world's first large triple screen, and the rear row is equipped with two screens to realize the five-screen linkage, which has its own patent. Together with the large leather-trimmed instrument panel, it creates a wrap-around cabin space with a rather atmospheric look and feel.
At the same time, with the help of Baidu and Tencent's dual ecological 5G interconnection technology, not only makes Hengchi 1 bursting with science and technology, but also brings users an unprecedented driving experience.
Industry insiders who have seen the interior of Hengchi 1 have repeatedly praised, "I've never seen such a luxurious and technological sense of both the interior."
The money invested by Evergrande has been spent on the knife edge, and with the same appearance as the conceptual drawings and a luxurious and intelligent interior, Evergrande Auto is gradually dispelling people's misgivings.
Where does the bottom line come from
December 8, Evergrande Chairman Xu Jiayin said at a symposium, "Evergrande Automotive Research Institute overcame the difficulties and challenges brought about by the epidemic, and has made significant progress in research and development! New energy vehicles are a new species of intelligent travel with high technological content. I firmly believe that with the hard work of all scientists and researchers, we will be able to build a national brand that is renowned all over the world, and we will be able to realize the ambitious goal of producing and selling 1 million vehicles by 2025 and 5 million vehicles by 2035!"
How can Xu build one of the world's top new-energy car brands?
In the final analysis, it is Evergrande has created a global research institute, a global battery research institute, and has a first-class research and development team.
Xu Jiayin once threw away a lot of money to "buy buy buy", and now the technology, resources and double harvest, Evergrande Automobile has become the fastest cross-border automobile enterprises to put into mass production in China.
It is understood that at present, Evergrande Automobile Global Research Institute has more than 3,200 scientific researchers around the world, and has set up 11 professional research institutes such as Foresight Technology Research Institute, Vehicle Technology Research Institute, Software Technology Research Institute, Power Research Institute, Styling Research Institute, the first model R & D Institute, the second model R & D Institute, the third model R & D Institute, the Global Battery Research Institute, the Japan Research Institute, and the Swedish R & D Center.
The company has 11 specialized research institutes.
Evergrande Global Battery Research Institute introduces a large number of global top scientists such as Lee Joon Soo, an internationally renowned battery scientist and the former president of the Battery Research Institute of SK Group in South Korea, and the existing core scientific research team is more than 800 people.
Focusing on the layout of lithium-ion batteries, solid-state batteries, battery materials, BMS and the forward-looking development and application of next-generation battery technology, it has 40 specialized R&D and testing laboratories for material synthesis, electrolyte R&D, solid-state electrolyte synthesis, module and Pack R&D, and thermal management, with more than 15,000 testing points, and is striving to build Evergrande's battery technology into the world's leading level.
The two production bases in Shanghai and Guangzhou, built according to Industry 4.0 standards, are Assembled with 2,545 intelligent robots, they use globally advanced equipment and processes such as Germany's Schuler, Kuka, Dürr and Japan's Fanuc. When fully put into production, it will not only realize intelligent manufacturing, but also improve productivity and qualification rate while ensuring product quality.
There has been constant skepticism about Evergrande's car manufacturing, but the unveiling of the interior of the first production car, the Hengchi 1, and the exposure of Evergrande's Global Research Institute and Battery Research Institute seem to have countered the skepticism.
Just like Tesla and Azera, new things will always be questioned on the way to growth, and the moon can be seen only when the clouds are cleared.
This article was written by the author of AutoNavi, and does not represent the views of AutoNavi.